TIPS TO BEST BLOGGING
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| Blogging |
SCO is beyond the
scope of this article but still, I would mention some of the most important
things, that bloggers should bear in mind while designing their blog and
posting content:
Write good
titles: Blog titles is one of the best ways to attract readers to your blog.
Write meaningful titles that convey the essence of your blog posts. Time is
always a problem for most web surfers – a usability study has shown that people
merely scan a site and don’t read the content word by word. Therefore,
highlight the important words (make them bold), italicize the lines to get
people to at least read the most important portions of your story.
Don’t
substitute text with graphics. Agreed, that a picture is worth a thousand words
in real life but the same may not hold true for search engines. You can always
complement your posts with a nice looking, small graphic but in doing so, don’t
replace the text content. Google or Yahoo cannot read the text inside your
pictures – they understand only textual content.
Before using
multimedia content like audio-video clips, flash files – think of the user who
visits your website using a slow dialup connection – the site may take ages to
load on the user’s screen and you tend lose the all-important visitor. It’s
highly unlikely that he’ll ever visit your site again. Use small graphics
instead.
Don’t write
lengthy content, as visitors are very likely to loseinterest. Instead, break
the content in different parts and link them together.
More than 60% of
the web population cannot understand English. But thanks to online translation
services like Google Translate, Babel Fish or World Lingo, you can let
non-English speaking visitors translate your blog into their native language.
Use web
analytics software like Google Analytics (formerly, Urchin), Statcounter or
Sitemeter to track what visitors are doing on your website. These free services
can help you discover what sections on your website are more popular, how did
people reach your site, how long they stayed, their browser, screen resolution
and tonnes of other important details. Using this information, you can estimate
what people are actually looking for on your website. Understand what content
is popular and why is it popular. You can apply these lessons learned to the
less-popular content.
Not everyone in
this world understands RSS – many internet users won’t now how to use a RSS
reader like Newsgator or Bloglines, but they definitely know e-mail. There are
tons of RSS-to-email services like FeedBlitz or Bloglet that let people
subscribe to your blog by e-mail. You must use them to widen your subscriber
base.
There are plenty
of other things that can help increase the visibility of your website. If you
like to contribute your own tips, please leave them in the comments section.
The next big
thing – we have talked about visitors but what ads which will actually generate
money. Let’s look at some effective techniques for monetizing your blog:
Use ads above
the main page fold – that’s the most important thing in my opinion. Users
should notice the ad as soon as they land on your site without scrolling
further.
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