TEN TIPS TO START TECH BIZ.

TIPS FOR TECH START-UPS

Tech Start-ups

Here are some simple tips and advice that should help bring more people to your product.
Tips for Tech Start-ups
1. On the site’s homepage, always explain the purpose of your product in simple English without using words like revolutionary or cutting-edge. Just let people know why they should use your product and what problems does it solve?

2. Write a detailed FAQ page that clearly answers all the common queries that new visitors may have. Where is the data stored? How easy it is export data in case someone decides to delete their account. Are there any restrictions?

3. Always provide details about the people running the show. Link to their LinkedIn profile pages and Twitter accounts as that will make your company look more credible in the eyes of people who don’t know you.

4. There’s no such thing as “free.” Set the expectations right and let people know how you plan to monetize your app in future. It is better to say “we will introduce PRO accounts in the coming weeks” than saying “we haven’t yet thought of a business model.”

5. Don’t add Google AdSense to your website on the first day of launch. I know it is important to monetize your web app but try building a user base first.

6. If you think you have built a great product that will gain lot of traction, open the gates only in batches – you can either create an email-based waiting list or distribute invite codes through other blogs.

7. Invitation codes are often provided on a first-come first-served basis but there’s a drawback with that approach. The Tech blogs in U.S. will most likely publish news about your start-up in their own time-zone and thus when the rest of the world wakes up, those codes will be exhausted. Plan for a global distribution.

8. A picture is worth a thousand words. It would help if you can showcase photographs of your office space, the founding team, that whiteboard in the meeting room, and even that of your prominent employees.

9. It goes without saying that you should maintain a frequently-updated blog where people can get updates about the product and your company. The blog posts should have the names and possibly a short-bio of the people who are writing them. The author name should never read as “admin” or “staff.”

10. The first impression matters – your website should look good but don’t use any of the common template designs. Avoid using stock photographs on the homepage. Check there are no dead pages on your website before you open it to the public. And it will definitely help if your site is also mobile-friendly.